I don’t think most people make purchasing decisions based on the personal politics of a firm’s CEO. It will be interesting to see how impactful it ends up being.
For a consumer to buy an EV is one that involves other brand factors: politics/environmentalism was a large component of initial buyers. Tesla's inception was around the time of Michael Moore's who killed the electric car.
The core demographic of the electric vehicle in America is still Urban.
Most CEOs don’t attempt to directly influence an election to align with their personal politics by spending a quarter of a billion dollars on a candidate’s campaign, either.
For a consumer to buy an EV is one that involves other brand factors: politics/environmentalism was a large component of initial buyers. Tesla's inception was around the time of Michael Moore's who killed the electric car.
The core demographic of the electric vehicle in America is still Urban.