[ElevenLathe]

I read this as just saying "Our propaganda department has a new memo about the approved way to refer to our product, but obviously nobody internally listens to them -- their job is to communicate to potential customers, and so typically don't have anything to say to employees. Since they claim it to be important that everyone use the same jargon, even internally, they'll need to do a roadshow to whip everyone to the same page."

That seems fine. The marketing department's job is to do exactly stuff like this.