| eh, I think that most of what you are paying for is, well, paying more. I mean, today, the kids are buying $400 jeans that are thick and tough (then they don't wash them, which sounds disgusting, but what do I know?) but, you know, at least they are probably durable. But during the first dot com? the expensive jeans were made of this super thin denim that was then pre-stressed at the factory; So yeah, in '99? if you walked in to a store and bought the very cheapest jeans you could get, you'd get a medium weight denim that was reasonably durable. If you spent USD$50-$80 for the 'calvin klein' low end designer stuff? it was this ridiculously thin denim that had been bleached to hell. But yeah, my point is that if you really do choose your product based on price positioning, rather than on the merits (and price) of the product? you are likely making suboptimal choices. Just because there is a more expensive version and a cheaper version available, that doesn't make the middle of the road choice the most reasonable. A more recent example: I recently got a giant TV for the office for my montoring setup, and I lost the HDMI cable it came with. I went to Frys, and the first HDMI cable I saw was the $150 "monster cable' version. So I look a little further, and I see a $15 cable by some middle of the road cable company. I look further, down on the bottom, and I see a $1.50 HDMI cable with no brand. as far as I can tell, they were the same gold-plated HDMI cable. Of course, I bought the cheapest version and it worked just fine. I mean, I always spend the extra money for ECC ram and for 'enterprise' or 'raid edition' drives in stuff that matters. Yeah, if I get more of what I want for the money, I'll pay more. But I have to see evidence that I'm getting more of what I want. I'm unwilling to pay extra for a label that says I paid extra. |
In Sweden, a pair of regular Levi's jeans might cost you 1000 SEK, which is about $136. The designer jeans might cost 1500+ SEK.