[dspillett]

That is pretty much what I said:

> I'm not against advertising as such, where it is relevant to what I am looking at (or even when it is arbitrary/random), what I object to is the stalking that is inherent in the current adtech world.

The ideal is for the advert to be served from the main source, much like a sponsored segment in a cast is just in the cast, no extra external access to do any tracking from.

If the site I'm actually visiting itself starts serving malware like shite, then I go from not trusting their “partners” and being wary of them by association, to really not wanting to be there at all and adding them to my DNS blocklist just-in-case.