[ricardobeat]

Print magazines were paid, either via subscription or purchasing at a street kiosk, and had advertising in it. A lot of it, actually.

The ads just weren't as obtrusive, privacy-invading and annoying as what we have now. A lot of them were fun to read, had amazing photography, because creativity still mattered, not just volume. Unfortunately alternatives to bring back this more harmless and tasteful form of advertising to the web (RIP The Deck) have failed.