[infotainment]

> We teamed up with global branding powerhouse Jones Knowles Ritchie (JKR) to revamp our brand and revitalize our intentions across our entire ecosystem.

What a great use of funds! I'm sure that this will make Firefox a better browser, somehow!

Mozilla has seemingly become entity completely unmoored from reality, spending money on random needless things. I suspect the same would happen to any hypothetical Chrome nonprofit, if Google were forced to sell it off.