[earl]

I think this is yavo's second failed startup post quigo, the ad network. He did tracked first, then hashable. I'd bet he'll do well in mobile ads though given how well he understands the space. And never underestimate the power of the right rolodex.

[objclxt]

Mobile ads is a shitty business, and by 'shitty' I mean 'hugely competitive'. The margins are so slim it can be very difficult to turn any kind of profit - not to say the right idea can't totally shake up the industry, just that it's very, very competitive.

[aditya]

Hashable was a pivot on tracked, so I suppose it is the same startup since they didn't raise more money.