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by kaiwen1 556 days ago
I know a guy who owned a tropical resort on a island where competiton was sprouting up all around him. He was losing money trying to keep up with the quality offered by his neighbors. His solution was to charge a lot more for an experience that was really no better, and often worse, than the resorts next door. This didn't work.
1 comments

I’m actually kinda surprised. People will pay extra money for the “nice” option many times, even if it’s probably worse than the lower priced options.