[drusepth]

>This plan might be beneficial to e.g. CEO-types, but I question who at OpenAI thought it would be a good idea to lead their 12 days of hollowhype with this launch, then; unless this is the highest impact release they've got (one hopes it is not).

In previous multi-day marketing campaigns I've ran or helped ran (specifically on well-loved products), we've intentionally announced a highly-priced plan early on without all of its features.

Two big benefits:

1) Your biggest advocates get to work justifying the plan/product as-is, anchoring expectations to the price (which already works well enough to convert a slice of potential buyers)

2) Anything you announce afterward now gets seen as either a bonus on top (e.g. if this $200/mo plan _also_ includes Sora after they announce it...), driving value per price up compared to the anchor; OR you're seen as listening to your audience's criticisms ("this isn't worth it!") by adding more value to compensate.