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by eirikbakke
559 days ago
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For CAC statistics purposes, if a database is used in a consumer product, then the customer of database-related products is the company that makes the consumer product, not the consumer themselves. "Software developer" typically refers to an occupation (whether self-employed or working for a corporation), so products for developers would also be classified as B2B rather than B2C. |
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By the way, another fundamental issue with your link is that it's SaaS, while this is about a desktop app
> so products for developers would also be classified as B2B rather than B2C.
Only if those devs buy it as a business, not individuals like what we're discussing here.
So basically you can't get to any relevant CAC number from your link