Because it was just a silly internal code name for an unreleased product and Carl Sagon was just being a killjoy to his own fans. That he continued to escalate with lawsuits makes him look ridiculous frankly...
His reason was "concerned that it would become a product endorsement," and it was after the name was "publicized," which sounds reasonable to me.
The joy can only go so far, IMHO. If the namesake person asked for it, you comply—pretty simple. I can totally see why people aren’t comfortable with their name being used without permission, even without the endorsement concern.
So he was supposed to just accept being called "Butt-Head Astronomer"? Sure, I’d respect him more if he did, but I’m not going to call him pompous or having a big ego just because he didn’t.
I'm a bit lost here. Shouldn't the blame fall more on the people who used someone else's name without permission and acted like jerks when asked to stop?
Why are we holding the victim to a higher standard now?
It's possible for someone to have the legal right to demand something and still be a butthead for demanding it. Noting that fact doesn't make you a jerk.
If he had called Apple “a butthead fruit company”, it wouldn’t make sense to hold him to higher standard.
But a legal response to some light hearted rudeness? That was him taking things to a significantly lower standard.
If instead, he had used “Butthead Astronomer” to refer to himself on occasion, that would have only added to his (already significant and well deserved) legendary status.
Yes, that's the nature of free speech. Butt-Head is clearly a statement of opinion and not of fact. Apple is entitled to communicate their opinion of people. It is clearly not defamatory.
The joy can only go so far, IMHO. If the namesake person asked for it, you comply—pretty simple. I can totally see why people aren’t comfortable with their name being used without permission, even without the endorsement concern.