[david-gpu]

I once worked for a company that decided to eliminate internal codenames and instead use the actual brand names used by our customers. It removed a barrier to communication with no undesirable side effects.

Thank you Tim! You did us a solid.

[stephen_g]

This falls down when you're talking about internal components of products that don't have brand names though.

[david-gpu]

Oh, no! What shall we do now?

[stephen_g]

We make up codenames...