[AnthonyMouse]

> The idea of EV certificates was good but executed poorly. Maybe a way to link certificated to business IDs.

The idea was bad.

Anybody can open the Dell Flower Shop. They can call their company Dell Inc. and register the domain dell.shop and they're not doing anything wrong, because they're in a different industry and nobody is going to confuse a tulip with a laptop. And then they could get an EV cert that says Dell Inc. -- because that's who they are.

Which is why EV certs are worthless. Just because it says Dell doesn't mean it's that Dell. There can be arbitrarily many companies with the same name in different industries or locations. But then what is the certificate supposed to tell you that gives you more information than the domain name? The average person is not going to know a company's registration ID with the relevant secretary of state, or generally even what state they're incorporated in.