[sourcepluck]

Ahh, the Baader-Meinhof phenomenon, or Frequency Illusion.

https://en.wikipedia.org/wiki/Frequency_illusion

[oniony]

I was just reading about the Baader-Meinhof phenomenon the other day, and now I'm seeing it mentioned everywhere.

[sourcepluck]

Aha. Classic.

You might be tempted to think it was invented recently too, then, as per the related "recency illusion". Another one I've definitely fallen prey to.