Is that why Amazon's product search is terrible? Because it's more profitable for them when I scroll through 5 pages of junk than if I can navigate immediately to the thing I want?
It’s fascinating that Amazon Web Services have so many overlapping and competing services to achieve the same objective. Efficiency/small footprint was never their approach :D
For example, look how many different types of database they offer (many achieve the same objective but different instantiation)
As others said the product isnt the model, its the API based token usage. Happily selling whatever model you need, with easy integrations from the rest of your aws stack, is the entire point.
AWS is the golden goose. If Amazon doesn't tie up Anthropic, AWS customers who need a SOTA LLM will spend on Azure or GCP.
Think of Anthropic as the "premium" brand -- say, the Duracell of LLMs.
Nova is Amazon's march toward a house brand, Amazon Basics if you will, that minimizes the need for Duracell and slashes cost for customers.
Not to mention the potential benefits of improving Alexa, which has inexcusably languished despite popularizing AI services.
:Edited for readability