[mbesto]

> Apple did something like 100 iterations on the first iPod.

I don't doubt you, but do you have a reference for this?

[wpietri]

For the Apple figure, I'm pretty sure it was Inside Steve's Brain. This was some years back and I'm away from my books, though. I'm sure it was 100 iterations on some Apple device, but I won't swear it was the iPod. The 3-5 number I got from a consumer electronics designer I took a class with.