[miroljub]

Well, the way I look it is that if someone says 1000% increase, it may be whatever value between x8 and x12, rounded to the round number, to look more dramatic.

Would you really get more value from the headline if it said "923% increase" instead of 1000%?

[ghaff]

Over a 9x increase or almost a 10x increase would be just as dramatic and less mental effort and uncertainty to decode.

[smugma]

The article talks about 10 times the price. If that’s true the equivalent percent would be 1100%. So 1000% is a lower, rounded estimate; presumably 10X is also an estimate.

[scoot]

> The article talks about 10 times the price. If that’s true the equivalent percent would be 1100%.

I think you've just proven OPs point. 10x is a 900% increase, or 1,000% of the original price, not 1,100%.

Using percentage for anything other than a fraction of something (i.e. <= 100%) is usually done for effect, often done incorrectly, and even if done "correctly", leads to exactly this kind of confusion.

[montagg]

Just posted this exact thing and deleted it. Your’s is better.