[exodust]

The most valuable Analytics data is the most difficult to obtain.

  1. Of all visitors who arrived at landing page A, how many clicked the enquiry button? 
  2. Of those who enquired, how many watched the promo video? 
  3. Of those who enquired, how many arrived from external links vs internal? 
  4. Of the external visitors who converted, how many came from social media promotions vs search advertising vs organic search? 
  5. Of the internal visitors who converted, what other pages did they view before enquiring?
  6. Of those who arrived on landing page A and didn't convert there, but browsed other pages of the site where they eventually converted, what pages did they visit? 
  7. Of all visitors who converted after viewing the "all products" page followed by any product detail page, how many of those interacted with the product filter?

I find these kinds of questions a real pain to answer. The easy questions are easy... "how many users last week", that's easy to find out but also useless. Half the time people don't even know what questions they should be asking of analytics.