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by praveen_ravi 561 days ago
It sounds like you’re at a really exciting stage. Based on your goals and where you’re at, I’d recommend starting with a specialized marketing agency for a few reasons:

Broad Expertise: An agency will give you access to a team of experts in SEO, backlink building, social media, and paid ads, all of which are key to making your product more discoverable internationally.

Strategic + Tactical Execution: Agencies don’t just execute—they help you craft a marketing strategy tailored to breaking into new markets, including localized messaging and outreach efforts.

Efficient Use of Time: Managing multiple freelancers can get complicated fast. An agency simplifies that process, delivering a cohesive plan and execution under one roof.

If you find an agency with a strong track record in SaaS or similar industries, it’s likely to give you a better ROI at this stage than hiring a freelancer or a full-time marketing hire. Once you’ve built more traction and need someone to manage things internally, you could look at bringing in a dedicated marketing lead.

Let me know if you want recommendations or if there’s anything specific you’re thinking about!

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