I think it's unfortunate given the audience I imagine will make up most of its purchases. For example, the NBN in Australia just announced earlier this year it's first 2 Gbps residential plans (previously 1 Gbps being the maximum) planned for availability some time next year[1].
Where I live (Japan), 10 Gbit availability is starting to spread, I just got upgraded a few weeks ago, the monthly cost is the same. Ended up building a router out of a used ThinkCentre Tiny.
[1] https://www.nbnco.com.au/corporate-information/media-centre/...