Show HN: ChatGPT-Like Tool for GA4 Analytics

[elliottlovell88]

Hey HN,

I got tired of wrestling with GA4’s interface every time I wanted to pull some data. It felt like way too much effort for basic insights, so I built a tool where you just connect your GA4 account and ask questions in plain English.

You can say stuff like, “What were my top landing pages last week?” or “Split by country”, etc. and it’ll write an API request to GA4 to pull the right data and make a chart/table for csv download where you can then merge with other data sources and get more interesting insights. If it’s a bit off, you can edit the chart/table manually.

I know Google’s working on integrating AI like Gemini into GA4, but for now, it doesn't exist and I want something to fix it. I’m also thinking of adding other data sources down the line if that’d be useful (open to suggestions!)

It’s still early days, so I’d love any feedback: Does it help? What’s missing? Any other tools you’ve found that solve this problem better?

[exodust]

The most valuable Analytics data is the most difficult to obtain.

  1. Of all visitors who arrived at landing page A, how many clicked the enquiry button? 
  2. Of those who enquired, how many watched the promo video? 
  3. Of those who enquired, how many arrived from external links vs internal? 
  4. Of the external visitors who converted, how many came from social media promotions vs search advertising vs organic search? 
  5. Of the internal visitors who converted, what other pages did they view before enquiring?
  6. Of those who arrived on landing page A and didn't convert there, but browsed other pages of the site where they eventually converted, what pages did they visit? 
  7. Of all visitors who converted after viewing the "all products" page followed by any product detail page, how many of those interacted with the product filter?

I find these kinds of questions a real pain to answer. The easy questions are easy... "how many users last week", that's easy to find out but also useless. Half the time people don't even know what questions they should be asking of analytics.

[mattyhempstead]

Tried it out, works well on my Chrome Extension analytics.

But do you think Google will do something like this with Gemini eventually?

[elliottlovell88]

Thanks for trying it out! Yeah, I'm sure they will... they've already built out some AI functionality in GA4 but I've found it doesn't really work well, also I'm wanting the solution now which is partially why I built this instead of waiting for them to get their act together.

Really just seeing GA4 data as a starting point, keen to integrate other datasets that might be helpful to merge with the GA4 one too to pull out more interesting insights.

[whatnotests2]

As someone who absolutely loathes GA4, I remain hopeful that this can be useful.

[elliottlovell88]

Haha, appreciate it! Let me know if you find it useful! What do you use GA4 for mostly?