I fell victim to the line offered by certain indie devs along the line of, "Sure, it's hard to get a big piece of the pie, but with a BILLION users even a small piece is significant."
I'm seriously considering a simple web app for my next project. Yeah the UX will be worse, but I'll completely bypass trying to appease Apple, and it will get into the world much quicker, mostly likely. If it's a dud, I might as well fail fast.
If you rely on the Apple app store, you have a single point of failure and have to jump through whatever hoops Apple decides. Which rather calls into question just how "indie" you really are.
BTW it is possible to sell Mac apps and not use the Mac app store (I do). But I sell for Windows as well.
I have done OK on the Mac App Store, but I can tell you that selling two or three copies in 1 day is enough to make you top 5 in the Education Category.
I'm seriously considering a simple web app for my next project. Yeah the UX will be worse, but I'll completely bypass trying to appease Apple, and it will get into the world much quicker, mostly likely. If it's a dud, I might as well fail fast.