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by y42 564 days ago
Just ask someone from the industry itself. Like me. I didn't met a single "online marketeer" that ever offered such an option to (re-)target customers.

Doesn't mean there are fishy tools to allow that. But I am pretty sure, that no bigger advertiser or publisher is currently making use of such kind of technology.

Besides the "it's illegal" argument there's also this: "it's unethical". It would fall back on the advertiser itself.

Besides that, I guess it's a known fact, that "digital assistants" like Alexa are actually listening to every word you speak and therefore indeed offer products based on what you said.

1 comments

There are marketing companies who gleefully offer this capability. It is 100% real. It is 100% technically possible.

It is also inarguably happening because we have all seen it with our own eyes. Don’t try to gaslight. We know what we’ve seen.

I am not saying it's not working and no one is offering it, I am saying, it's not something you would expect from a bigger advertiser.