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by pavlov
570 days ago
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Apps as a platform are at a disadvantage. The bar for entry is roughly as low as creating a website, but for users it’s a higher bar to install an app. Yet the app doesn’t offer any intrinsic advantage in discovery or marketing over a website. (You’re not going to get any organic traffic from app stores, unless maybe if you have contacts at Apple who can get your app into their promotions — unlikely for an indie dev publishing their first app.) So if you’re making an app, you need to be sure that users in your niche will see enough benefit that they’ll want to install an app when your competitor is probably just a website. |
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Whilst I'd rather not have to install <random overly specific app> to go to a sporting event or whatnot, that's the reality, and also generally what I hear businesses want.
Is my perspective just different as a techie or are businesses misreading what consumers want?