[klabb3]

What about marketing? I don’t mean necessarily traditional ads but more how to get the word out if you have a good product?

I’ve personally find it easy to reach “tech enthusiasts” but much harder to penetrate towards normies who would really benefit from the product but don’t read HN, tech blogs etc.

[gcheong]

You can try doing a press release, for example through PrWeb or similar, that will send your announcement to multiple outlets that might write it up if it fits their audience. It’s kind of a shotgun approach though.

[hermitcrab]

I've done a few press releases for my products over the last 20 years. Unless you are already very famous or are doing something very innovative, it is almost certainly a complete waste of time and money.

[veyh]

I've been trying to sneak into some relevant discussions on Twitter lately. Too early to say whether that helps at all but at least my posts haven't (yet?) been deleted as self-promotion like on Reddit.

[misfitgentleman]

There’s plenty of self-promotion allowed on r/macapps.

[ipaddr]

Go where the normies are and speak to them in the medium they understand.

[1123581321]

If you’re working in a domain you know, use your contacts in that industry. If you’ve learned a random domain just to sell software into it, do it in a way that puts you in touch with people.

(If you’ve a mass market retail app, good luck!)

[fakedang]

Consumer app? Instagram Reels and TikTok. Especially TikTok.

[wahnfrieden]

Reels are friendlier to shorter form content these days

[BlueTemplar]

The most important advertising step for smartphone apps is probably to put the app on the App Store / Play Store.

But of course only developer scum do that in this decade.