[beagle3]

The RaspberryPi is NOT selling at a loss for $35. Neither is the AppleTV at $100 (or $80, which you can find new every other week on eBay). Nor are the Roku boxes that sell at $50-$100 for 720p-1080p playback and many, many others. Neither, for that matter, is the Huawei Android 3G phone at $80.

It can even be profitable at $100, if (and that's a huge if) they know what they are doing.

[lbrdn]

No need to yell beagle (or was that a Borat impression). I am simply curious about how much a device like this would cost a small company to build per unit on a first run. AppleTV isn't a fair comparison given the efficiencies of scale and what not, nor is it running video games as far as I know. And while I don't know much about RaspberryPi, their website states that the "graphics capabilities are roughly equivalent to Xbox 1 level of performance" which I imagine Ouya is trying to exceed. Moreover, RaspberryPi doesn't come with a fancy shell or a controller.