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by Aurornis 563 days ago
These stories are marketing mythology.

Think about. Imagine they sell 100 hot dogs per hour. A $0.25 difference means $25/hr in a store doing many orders of magnitude more revenue each hour.

It’s nothing. The way they play it up in the media gets a lot of attention and builds goodwill, but it’s entirely meaningless to their bottom line.

It’s amazing that people eat these stories up, though. I’ve heard so many people repeating this story as if it’s some amazing secret.

2 comments

When the price does increase, you'll know that there's a new CEO who's lost all connection to reality (in the same way that always happens when you put a person in front of an abstraction without obvious leaks).
It's also Free Marketing worldwide. Can't compete with that price.