[smacktoward]

You're missing my point. I wasn't saying that the problem was that the document came from DHH or 37Signals. I like 37Signals!

What I was saying was, if you remove the author's identity from the document and just look at the actual words on the paper, you find that the words on the paper have a pretty clear value judgment embedded in them: that "a single consultant serving local businesses in Schaumburg, Illinois" is by definition someone who doesn't care about beautiful code, quality engineering, etc. A beyond-saving rube, in other words.

If a warehouse full of monkeys produced the same argument in the same words, I'd have reacted to it just as strongly. Elitism is a turn-off for me.