[kyoji]

Brand loyalty might matter when the cost of a good is relatively low and the availability high. I can basically choose between coke or Pepsi anywhere, and they cost about the same, so why not go with my favorite?

For airlines availability with a preferred carrier is not guaranteed, and prices can vary wildly. Do I have so much brand loyalty that I will pay perhaps 2x the cost? Like most people, I wouldn't.

In terms of availability and cost, LLM providers are much closer to Coke than to an airline.

[ljlolel]

An article last year said that LLMs quickly become like brands of bottled water

[scarface_74]

Yes you will pay 2x the cost for your preferred airline when it’s not your money and you are getting reimbursed by your company.