I'd say those are unintended consequences and should have been taken into account. The effective result of the regulation appears to be just to have added annoying popups and close to zero change in company behavior.
You have third party data brokers in the US which has everyone's data and sells it to anyone, you don't have that in the EU. I'd say that is a pretty big change.
You have third party data brokers in the US which has everyone's data and sells it to anyone, you don't have that in the EU. I'd say that is a pretty big change.