[wahnfrieden]

Other replier believes that competition is a system that works toward consumer needs and betterments. Advertising is extractive

[bombis]

Competition _is_ a system that works toward consumer needs and betterments. In advertising though, you are not the consumer.

[brookst]

Actually I thought I was clear in my framing that, if site owners are unhappy with cookie banners, it is unlikely that a conspiracy of ad networks would force them to accept the nuisance.

The claim is that no sites value their user experience enough to pick an ad solution with a better experience. I doubt that claim.