[johnnyanmac]

> But now that the veil is lifted, how will it change your actual behavior in the real world?

As the author said:

> Stop giving them your money, time and data as much as possible for you. They won't bring us closer to these ideals they promise.

It's not changing the world, but I just do what I can to not contribute to it. And if any alternatives do pop up I do try to support them, sometimes financially.

The internet's outskirts are emptier than ever with this centralization, but I have made the active choice to de-activate pretty much all the mainstream stuff and use extensions to minimize their ability to track me. So knowing this did change my behavior on how I interact with the internet.