[brudgers]

Attention to soft skills involving people might be a hard skill for you. Or not. The question does not contain sufficient context. But often people want to improve in areas that avoid dealing with areas they want to avoid.

Hard skills can be outsourced (Facebook hired Carmac, Google hired Norvig). Soft skills can't. Soft skills are what usually makes someone a good-programmer-in-the-sense-people-want-to-work-with-them-again. Good luck.