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by milesvp
574 days ago
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Probably has something to do with the price of zero. The concept keeps showing up in random feeds for me, and it’s something both marketers and behavioral economists like to talk about. It seems free short circuits a lot of our normal cognitive pathways. That said, I learned an interesting trick years ago. If you’re trying to get rid of junk, leaving it on the side of the road with a free sign is not as effective as using a sign with a slightly more than nominal amount. $25 used to be the sweet spot, $50 might be better today. Probably depends on the thing. Make it look like they’re getting a deal. Items tend to disappear after that, though I did once have someone knock and pay. |
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