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by sabbaticaldev
579 days ago
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nobody marketed personal computer to me 25 years ago. but my interest in hacking it was so much bigger than my sisters I became a programmer. Changing that isn’t a matter of correction. You need to actively remove boys that are more interested which not yield the best results |
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That's a whole generation off the ads of the 80's that was selling this as a toy for boys. The bulk of that marketing was already culturally set by the new millennium.
And you may have missed the 90's marketing too. If you watched Hackers (1995) or any other media featuring "nerds" with computers in that decade and weren't at least turned off, the marketing worked. Because you chose to go through and it likely portrayed hacking as an undesirable male hobby for women.
> Changing that isn’t a matter of correction. You need to actively remove boys that are more interested which not yield the best results
You underestimate the power of marketing. Going from barely any women in the 2000s to 20% in the next decade (half a generation) is herculean effort. That doesn't happen naturally.