[jasomill]

Right, except for the fact that Apple lists it as "iPad (3rd Generation)", not "iPad (Early 2012)", so if you're right, they're trying to align it with the iPod rather than the Mac. Simple product line => simple names => simplified purchasing experience. No need to read anything more into it.

Generally speaking, I referred to my iPad 2 as an "iPad", and when not in the process of purchasing accessories or arranging repairs, I commonly call my "MacBook Pro (17-inch, Early 2011)" a "MacBook", "Mac", or, most frequently, "computer", in line with the common practice of most everybody I know, technically-inclined or otherwise, unless there's some need to either disambiguate or brag.