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by ydlr 567 days ago
For several years, postmark only allowed transactional email. This led to them having a very high reputation. They are now cashing in on that reputation by allowing increasingly spammy content.

In a couple years, they're deliverability will be no better than SES.

1 comments

oh, fascinating, but don't you fix that by having separate infrastructure? they don't say that explicitly, but they do advertise that they have separate infrastructure for transactional and marketing.
My impression is that their "streams" are just ways of segmenting different types of content within an account, not actually using separate infrastructure to send the actual mail.

Maybe I'm wrong about that, though.

hey. notice: i work for mailtrap.io but I have domain knowledge

It's always better to separate your transactional and bulk (marketing traffic). We do it as well as it's also best practices recommended by Gmail (use different IPs, and even subdomains). Also another thing is suppression list: as somebody marks you bulk email as Spam, they still can receive their e.g. pass reset emails.

It's probably nothing cheaper than SES, but you probably need more time with it. And if you have any issues with deliverability - you are on your own. Postmark or we provide support, UI, etc for extra costs.