[dismalaf]

IMO the best split would be:

- All Google consumer devices and products (Pixel, Chrome, Android, Nest)

- Search

- Ads

- YouTube

Search, Ads and YouTube could all survive and prosper on their own and then the Google devices company can pursue a similar strategy to Apple, have devices pay for software.

[infotainment]

How could search survive without ads? Charge users per search?

[xboxnolifes]

Search could still serve ads. It would just have to integrate with Google Ads in the same way a non-Google user would.

[dismalaf]

Sell ads to the highest bidder which could be the other entity or someone else.