[mnicole]

I've gotta say, apps that utilize the same diagonal-line structure as native iOS apps are confusing, even more when they use the same blue that everyone else does (http://pxldot.com/post/26373071943/apples-icon-ecosystem-or-...).

I understand the sentiment and I appreciate that we're trying to make things more streamlined, but the impactful distinctions between icons across each screen increases my use of the service because I'm not glancing over it trying to find it. I like being able to visually separate what was on my phone when I bought it and what I've downloaded.

While a lot of icons are outright terrible in either interpretation or general aesthetics, I'd rather they be unique than lost in a sea of all of the others that look just like it.

[rsanchez1]

That's what I was thinking. I think I would prefer to have good looking icons with their own identity. Having more apps using the same diagonal-line with gradient background will make it all look bland.