[its_so_on]

my entire comment is about the name Ryno, which I assume is a homonym for "Rhino". And you ride it, even though it obviously looks dangerous and unstable.

Do you have any specific examples like that from BMW and HD? This wuold be like, I don't know, calling a plane "freefall". Sure there's a danger mystique - but should that be in the name?

[lsc]

eh, I think naming a motorcycle "death machine" would be... redundant? silly? I mean, the statistics show pretty clearly that it's one of the most dangerous ways to travel. Even so, you do see people dressing up motorcycles with skulls and German military decorations, as if the fact that it is by it's nature a dangerous machine was not enough by itself.

The Ryno, on the other hand, has no such statistics. For all I know, it's as safe as a segwey. And, if the problem they are trying to overcome is the nerd factor of the segway, and if, in fact, it isn't dangerous (I have no idea) then I think making the name sound a bit more dangerous might make sense, in the same way that putting a HD logo and some 'iron cross' accessories on a pickup makes it easier to sell.