[Sylamore]

I know at one point Microsoft and IBM both invested significantly in studying UX research. It doesn't feel like that's happening or if it is, I guess I must be drifting out of touch with what's considered intuitive in user interfaces. It's not just MS either, I feel like the ability to discover what you can do in an app/site any more is hidden by aesthetic choices over functional ones.

I remember being pulled into user surveys and usability studies while wandering the mall back in the day and being given series of tasks to accomplish on various iterations of a windows GUI (in the Windows 9x era) while they observed, and then paid $100 for my time for each one I participated in.

[int_19h]

These kinds of studies are still very much there at MS, and not just for Windows.

The problem, in my experience, is that when some manager really wants to do something, they'll find a way to justify that with a study. Pretty much every UX decision that ended up being universally panned later had some study or another backing it as the best thing since sliced bread.