[HWR_14]

It's probably 101 stuff, but I just set up the appropriate records to authenticate the domain and didn't think about it again. It's not a big part of my responsibilities.

So the word deliverability includes making it past spam filters?

[pembrook]

Absolutely, yea it’s all about keeping a clean, tight, high engagement list.

Then your domain reputation will be good because Gmail/outlook’s algo will see good numbers coming from your domain. Then the only thing you have to worry about is your IP rep (which comes from the platform you’re using — basically “are you sending from a platform that has high standards for customers and zealously guards their IPs”).

You can spend $thousands on consultants and what they’ll tell you will basically just boil down to that.