[jzone3]

Hmmmm. On one hand "closing.wtf" definitely stands out... So many startups have boring branding. But on the other hand, you are building in a legacy space. It's important to build trust & pay attention to the feedback here.

Does your target demographic understand "startups" or do they just want to solve the problem?

[aaln]

Target demographic are regular people of all types who want to afford a home and have a quality life.

All either have the problem now or had in the past and are curious if they got a good deal.