[xiaoma]

Popularity and fame are highly self-reinforcing, thus not nearly so deterministic as you might think. There is some luck and a lot of volatility involved since people tend to copy each other's decisions (even when the signalling quality is poor).

See: http://www.livescience.com/7016-science-hit-songs.html

Did you have a plan two years before BCC to be well-known for it? I think it's more common for people to stumble onto a first hit, but there are things you can do to increase the chances. My meta-strategy is to work on multiple projects and stay close to new, emerging things where there is a lot more space up for grabs.

If what you say is true then send startupers or clients or both this way and go play League of Legends. No, really. Do it right now.