[hawski]

I would think that education and awareness could work for another generation, though them being bombarded with a popular social media image of life it may be hard. Incentives work to some extent (the biggest being a cost of doing the good thing being lower enough than doing the bad thing), but if you will make costs of doing bad things artificially bigger (I know, it is about things the society currently thinks as free) you risk populists getting to power.