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by syncsynchalt 580 days ago
> Saving the planet doesn't make the stock prices go up, so no one will care.

I mean, it _could_, if you set up a market structure to incentivize it. CAISO (California) has done this, and now solar and storage costs are plummeting and associated industries are booming as the solar+storage solution starts outcompeting other forms of energy production.

Heck, solar+storage is even booming in ERCOT (Texas), which has no specific market incentives for it. Their spot market swings so wildly that storage makes money on power arbitrage and transmission easing.