[ashwin_krish]

Well, the point I was trying to make was how a small retail chain can get successful to an extent that make any one awestruck. Innovation need not be the revolutionary or apple kinda innovation. Even a small innovation can make million user base. Besides, i agree, they are not start ups per se. The definition of startup itself is a bit loose so going along that line won't get us far. The important thing is to be successful. Innovation is a way to success. If you need to be innovative for achieving million user base, so be it. Else, even the out of the world innovation can be shunned by the customers. The blog points out that serving customers are far more important than spending loads on marketing etc.