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by CPLX 582 days ago
Everyone is free to pick their own criteria, but the fact that this article doesn’t even seem to mention deliverability as a factor is very confusing.

The degree to which your emails actually reach people’s inbox is the most important thing BY FAR and there is considerable variability between platforms on this metric.

I also find Mailchimp’s pricing and dark patterns extremely frustrating but it also has the best deliverability of any platform I have tried by a mile, which can’t just be hand-waved away.