Threads was the fastest growing app of all time and now has ~300m MAU, 1m new users a day and is on track to being larger than X in about a year. And then once they switch on advertising will be printing tens of billions a year.
Hard to see how they've dropped the ball on this one.
> And then once they switch on advertising will be printing tens of billions a year.
I’ve seen this said before, and I guess it might be true, but I don’t really get why people would use Threads once there’s advertising on it — isn’t it being a better experience their main value proposition? And they’ve just spent the last few years teaching people how easy it is to migrate between these basically-interchangeable services…