[gmuslera]

Not all the others, but all the popular enough others. And the definition of “popular enough” goes around attractive to the groups that want to influence, push agendas, sell or whatever. Closed or small enough communities have the opportunity to escape from that fate (or turn to echo chambers, or their members become isolated from the rest of the world because everyone else became alienated by what happens on the popular ones).

Being social and accepted comes with their own compromises because of the dynamics happening around them, some are of which try to use them as tools.